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Exploring the latest in marketing trends, from compelling visuals to pioneering thought leadership, here’s a look at what’s capturing our attention and shaping the future.

PayPal CashBack Mastercard Discontinued: What It Means for Businesses

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Secure Your Analytics Data Before It’s Gone

You might’ve seen Google’s announcement yesterday morning. Come July 1, 2024, all Universal Analytics data will vanish. It’s not just numbers we’re losing; it’s your journey, your growth, and your hard-earned insights.

The TikTok Tug-of-War: The Fight Over America’s Favorite App

Recently, the House voted in a surprisingly bipartisan manner to potentially ban TikTok unless it cuts ties with its Chinese parent company, ByteDance. We at Caboodle Media have been keeping a keen eye on the developments. Why, you ask? Well, if TikTok's on the auction block, we might just be interested in making a bid. ?

The 2024 marketing landscape

Discover the transformative changes happening in the marketing world as AI and machine learning revolutionize customer engagement and advertising strategies, leading to personalized and efficient campaigns.

B2B marketing for high-value conversions

Discover why many businesses overlook conversion value, learn how to determine CLV, and avoid common pitfalls when measuring conversions. Read now!

Ai in digital marketing: embrace or fall behind

Discover how AI revolutionizes digital marketing with enhanced customer personalization, improved customer insights, and streamlined advertising campaigns for businesses to stay competitive.