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Higher Education

Help prospective students find programs and take the next step.

We help colleges and education teams organize program pages, campaigns, and inquiry handoffs. The work follows your admissions calendar, content approvals, and existing application systems.
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What the plan covers
  • Program information with clear next steps.
  • Inquiry routing and admissions follow-up.
  • An agreed publishing and review process.
Planning the work

Plan around programs, deadlines, and the people maintaining them.

Start with the questions prospective students ask and the information staff must keep current. We coordinate website and campaign work with the people who own program details, admissions, and communications.

Keep program information consistent

Give each program a clear structure for approved descriptions, requirements, deadlines, and contact details. Assign responsibility for updates.

Make the next step easy to find

Distinguish requesting information, booking a visit, and applying. Keep application documents and sensitive records in the institution’s approved systems.

Route inquiries to the right team

Capture the program of interest and the contact information needed for follow-up. Agree on routing and ownership with admissions staff.

Build review and accessibility into delivery

Plan content approval, mobile checks, and accessibility review before publication. Specific compliance requirements remain with the institution’s designated reviewers.
Relevant services

Connect program discovery to the admissions process.

Scope the website, campaign, email, and measurement work around the programs being promoted and the responsibilities already handled by your staff.
Technology

Website Design

Caboodle designs and builds custom WordPress websites for businesses that need a clear story, a fast experience, and a practical path to a phone call or form submission.

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Technology

Speed and Accessibility

Caboodle improves the way a WordPress site loads, responds, and works for people using different devices and assistive technologies. The work targets Core Web Vitals and practical WCAG 2.1 AA remediation.

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Marketing

Google Ads

Plan Google Ads around the offer, relevant searches, landing pages, and customer actions your team can measure. Campaign changes are based on spending, inquiry quality, and available outcomes.

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Email campaigns

Email Marketing Campaigns

Plan and produce email campaigns with audience segmentation, useful copy, mobile-friendly layouts, send checks, and performance reporting.

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Conversion tracking

Conversion Tracking

Track calls, forms, purchases, and bookings with clear conversion definitions, supported platform setup, deduplication checks, and end-to-end testing.

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Platforms and tools

Work with the tools your team can maintain.

Use the institution’s approved website and reporting tools. Any connection to admissions or student systems needs the appropriate permissions and data review.
WordPress Services
CMS
Google Analytics 4 Services
Analytics
Google Tag Manager Services
Analytics

Client stories

Let's talk shop.

Plan the work for your next admissions cycle.

Bring the programs, deadlines, and website changes on your list. We can use a 30-minute call to discuss priorities and the work Caboodle could handle.
Book a 30-minute call
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