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Analytics

Measure the customer actions that matter to your business.

Configure website events, reporting, and attribution with clear definitions and documented measurement limits.
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Certified partners
Google Analytics
Google Tag Manager
Search Console
Looker Studio
Semrush
CallRail
Direct Google certifications across the full analytics family.
Core services

Explore the services that fit the work.

Choose a service to see its scope, process, and related work.
Analytics reporting

Analytics Reporting

Build practical analytics reports with defined metrics, connected data, quality checks, clear context, and a review process tied to business decisions.
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Service highlights
  • Audience and decision brief
  • Metric definitions
  • Source connection
  • Data-quality checks
  • Dashboard design
Conversion tracking

Conversion Tracking

Track calls, forms, purchases, and bookings with clear conversion definitions, supported platform setup, deduplication checks, and end-to-end testing.
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Service highlights
  • Action definitions
  • Journey mapping
  • Platform configuration
  • Event implementation
  • Duplicate controls
Google Analytics 4

Google Analytics 4 Setup

Set up Google Analytics 4 with a business-focused event plan, property configuration, key-action measurement, testing, and reporting handoff.
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Service highlights
  • Measurement discovery
  • Property configuration
  • Event plan
  • Implementation setup
  • Key-action configuration
Google Tag Manager

Google Tag Manager Setup

Configure Google Tag Manager with an organized tag inventory, triggers, variables, consent-aware rules, testing, and a documented release process.
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Service highlights
  • Tag inventory
  • Container setup
  • Event requirements
  • Tag configuration
  • Trigger and variable setup
Marketing attribution

Marketing Attribution

Connect campaign and customer data through documented attribution rules, source mapping, reconciliation, and reporting that makes limitations clear.
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Service highlights
  • Decision discovery
  • Data-source inventory
  • Tracking conventions
  • Connection design
  • Model selection
How this works

A four-phase method for analytics you can trust.

Most analytics setups are broken in ways nobody notices. We audit, rebuild, validate, and then automate the reporting so decisions get made off real numbers.
01

Audit the current state

Every GA4 property, every GTM container, every conversion action. We document what’s tracking, what’s broken, and what’s just missing.
02

Rebuild against goals

Property configuration, event schema, conversion definitions, and the custom dimensions that make GA4 useful. Every setup decision tied to a business question.
03

Validate the numbers

Cross-check conversion counts against CRM data, phone data, and ad-platform data. Nothing goes into a report until the numbers agree with reality.
04

Automate the reporting

Looker Studio dashboards, monthly executive reports, and the alerts that catch tracking breaks before they cost you a month of data.
A coordinated plan

Connect this work to the rest of your business.

These solutions bring related services into a shared plan. The proposal defines which work is included and who handles each part.
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Solutions for Franchises
Solutions for Service Businesses
Small Business Tech Stack
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Talk through the work you need.

Tell us what you want to improve, what is in place today, and who handles the work. We can review the scope and next steps.
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