From the team

Caboodle Now

Notes on marketing, websites, and technology, plus updates from the Caboodle team.

DIY Workshop9 articles
DIY Workshop

A Note From the Owner: Profit Follows, It Doesn’t Lead

3 min read

A note from Todd Eubanks, owner of Caboodle Media, on the kind of company he's spent 20 years trying to build. A company shouldn’t exist just to generate profit for outsiders. It should exist to lift up the people who work there,…

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DIY Workshop

B2B marketing for high-value conversions

4 min read

Discover why many businesses overlook conversion value, learn how to determine CLV, and avoid common pitfalls when measuring conversions. Read now!

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DIY Workshop

Why your business might be its own worst enemy

5 min read

Learn how to avoid phone etiquette woes, slow responses, onboarding issues, knowledge gaps, tech glitches, and mismatched branding that can hinder the success of your…

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DIY Workshop

Choosing an email marketing tool

5 min read

Learn about the top drip email marketing services for your business. Explore the pros and cons of each platform, including ActiveCampaign, MailChimp, HubSpot, and Salesforce.

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DIY Workshop

Facebook’s parent company Meta establishes business partnership with Caboodle

2 min read

Learn how Caboodle's partnership with Meta (parent company of Facebook) enhances their digital advertising services, providing extended support and exclusive access to features.

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DIY Workshop

The Urgency of the Emergency – Prioritizing Current Customers During Periods of Growth

6 min read

For some of us, as society comes back out of hibernation, our business seemingly has grown at a faster pace than ever before. For many,…

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DIY Workshop

10 Metrics to Understand Your Campaign’s ROI

7 min read

Digital marketing campaigns should be treated as investments. But with so many variables and places to attribute marketing results, it isn’t as easy as you…

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DIY Workshop

5 Necessary ‘Tools’ Every Roofing Company Should Be Using

4 min read

Roofing companies are some of our absolute favorite types of clients. Because, there are tried and true things that apply to almost every roofing company…

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DIY Workshop

The bright side of COVID and the rare opportunities

4 min read

“Hey buddy, we’re not doing good. I’ve had to let 7 employees go and if we can’t reopen in the next 30 days, we’ll never…

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