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Caboodle Now

Exploring the latest in marketing trends, from compelling visuals to pioneering thought leadership, here’s a look at what’s capturing our attention and shaping the future.

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  • Caboodle Now: Marketing

The Legal Pitchforks Are on Their Way to ChatGPT

On June 12, 2026, 42 state attorneys general served OpenAI with the broadest coordinated subpoena ever issued to an AI company — covering advertising, user engagement, consumer and health data, treatment of minors and seniors, and the design of ChatGPT itself. It landed four days after OpenAI filed for a trillion-dollar IPO. Here’s what the subpoena actually asks for, why it matters for any business still feeding sensitive data into ChatGPT, and the five things to do this week.
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The Most Expensive Five Minutes in Your Business

78% of customers hire the first business that responds. Not the cheapest. Or the best. The first. That stat is the most uncomfortable number in service business. Not because it’s debatable, but because it’s so consistent across industries that there’s no arguing your way out of it.
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Introducing Dash Dolphin

If you’ve ever lost a job because you saw the form fill two hours late, this is for you. 78% of customers hire the first business that responds. Most owners are at a job site, not at a desk, and by the time they see the email, the lead is gone. So we built Dash Dolphin.
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A Note From the Owner: Profit Follows, It Doesn’t Lead

A note from Todd Eubanks, owner of Caboodle Media, on the kind of company he’s spent 20 years trying to build. “A company shouldn’t exist just to generate profit for outsiders. It should exist to lift up the people who work there, their families, and their futures…” Read more…
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Everything You Told ChatGPT Was Private. They Just Sold It.

Your fears. Your business secrets. Your health questions. Your financial worries. Years of conversations you never would have had out loud, now feeding an ad machine.
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Searching for AI Operations Specialist

We’re looking for an AI Operations Specialist to help launch an AI SaaS startup and solve technical problems for our clients using technologies they’ve never seen before.
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