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Conversion tracking

Connect marketing activity to meaningful customer actions.

Caboodle sets up measurement for the calls, forms, purchases, and appointments you choose to track. We define what counts, connect the supported platforms, and test the action end to end before reports are used to guide spending.
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See what's included
Conversion tracking scope
  • Action definitions
  • Journey mapping
  • Platform configuration
  • Event implementation
  • Duplicate controls

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What's included

Make sure the reported action means what you think it means.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Action definitions. Specify the customer actions, completion conditions, values, and exclusions used in reporting.
  • Journey mapping. Locate the pages, applications, phone systems, or offline records where those actions happen.
  • Platform configuration. Set up the approved measurement destinations and conversion definitions in supported tools.
  • Event implementation. Configure the scoped website or integration events that signal completed actions.
  • Duplicate controls. Review overlapping tags and identifiers so the agreed setup does not count one action repeatedly.
  • Consent and data review. Check approved data handling and limit the information sent to the stated measurement purpose.
  • End-to-end testing. Complete representative actions and inspect the events received by each configured destination.
  • Measurement documentation. Record definitions, attribution differences, known gaps, and the process for future changes.
How this works

Four steps from the first review to handoff.

Phase 1

Define a completed action

Agree on the event that counts and distinguish it from intermediate activity.
Phase 2

Connect the measurement path

Configure the supported website, call, booking, or purchase events and their destinations.
Phase 3

Test the result

Run representative actions, inspect values and duplicates, and document any gaps.
Phase 4

Hand over the definitions

Explain how the reports should be read and which changes require tracking review.
Related services

Connect the measurement to a useful decision.

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Marketing attribution

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Know what the conversion count is counting.

Tell us the customer actions you want to measure and the platforms involved. We will map a tested tracking plan.
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