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Google Analytics 4

Measure the actions your website exists to support.

Caboodle configures Google Analytics 4 around useful business questions and a documented event plan. We set up the property, agreed events, access, and reporting foundations, then test what the implementation actually records.
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See what's included
Google Analytics 4 scope
  • Measurement discovery
  • Property configuration
  • Event plan
  • Implementation setup
  • Key-action configuration

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What's included

Give the data a defined business purpose.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Measurement discovery. Identify priority customer actions and the questions the website reporting should help answer.
  • Property configuration. Configure the agreed account, property, data streams, access, and basic settings.
  • Event plan. Define event names, parameters, triggers, and the meaning of each measurement.
  • Implementation setup. Deploy the agreed tracking through the approved website or tag-management approach.
  • Key-action configuration. Configure the selected important actions and document how they should be interpreted.
  • Connection review. Set up approved supported product links and cross-domain requirements within scope.
  • Testing and privacy checks. Inspect event behavior, duplication, consent-state handling, and accidental collection of personal data.
  • Reporting handoff. Prepare agreed starting reports and document known limitations and maintenance responsibilities.
How this works

Four steps from the first review to handoff.

Phase 1

Define the questions

Choose the website actions and business decisions the measurement needs to support.
Phase 2

Configure and implement

Set the property and event plan, then deploy the approved measurement components.
Phase 3

Validate real scenarios

Test representative page, form, purchase, or booking paths and inspect the recorded events.
Phase 4

Explain the reporting

Hand over the definitions, reports, and limitations so the team can use the data consistently.
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Let's talk shop

Make website reporting answer useful questions.

Bring your website and the customer actions that matter. We will map a GA4 setup around those decisions.
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