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Google Analytics 4

See which website actions matter to the business.

We configure GA4 measurement around agreed customer actions and reports your team can interpret.
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Google Analytics 4
Configuration and ongoing support
Scope and product plan confirmed before work begins.
The work involved

Put Google Analytics 4 to work for your business.

We configure GA4 measurement around agreed customer actions and reports your team can interpret.

Product capabilities and plan details are described by Google Analytics 4. We confirm the features required for your project before implementation.

Measurement plan

Define the events and business questions before adding tags.

Event setup

Configure supported events and check their names and parameters.

Quality checks

Test forms, purchases, and other important actions for missing or duplicate events.

Reporting

Build views that explain acquisition and activity while acknowledging consent and tracking limits.
Choosing the fit

Choose the tool around the work.

We review Google Analytics 4 against your existing setup, operating requirements, and the people who will use it.
01

A defined job

The starting point is a specific task: define the events and business questions before adding tags.
02

A workable handoff

The people using the tool need clear access, useful instructions, and an owner for ongoing changes.
03

A suitable scope

Licensing, available integrations, and configuration needs are reviewed before we recommend the work.
Connected work

Services that support your Google Analytics 4 project.

These services cover related planning, setup, and ongoing work. We select the scope to fit the project.
Google Analytics 4

Google Analytics 4 Setup

Set up Google Analytics 4 with a business-focused event plan, property configuration, key-action measurement, testing, and reporting handoff.

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Google Tag Manager

Google Tag Manager Setup

Configure Google Tag Manager with an organized tag inventory, triggers, variables, consent-aware rules, testing, and a documented release process.

Open →
Conversion tracking

Conversion Tracking

Track calls, forms, purchases, and bookings with clear conversion definitions, supported platform setup, deduplication checks, and end-to-end testing.

Open →
Analytics reporting

Analytics Reporting

Build practical analytics reports with defined metrics, connected data, quality checks, clear context, and a review process tied to business decisions.

Open →
From our clients

What it's like to work with Caboodle.

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Plan the next step for Google Analytics 4.

Tell us what you use today, what needs to improve, and who handles the work. We will review the fit and define a practical scope.
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