Make the next step easy to understand.
Read the first screen of your website as someone who has never heard of the business. They should be able to identify the service, the kind of customer it serves, and a sensible next action.
Compare that first impression with your proposals, advertising, and sales conversations. Different channels can use different words while staying consistent about the offer, scope, and customer expectations.
Questions worth reviewing.
Customer and situation
Name the people you help and the problem or task that brought them to you.
Specific offer
Explain what the customer receives in familiar language. Define terms that need explanation.
Evidence
Use relevant examples, verified reviews, and details that support the claims you make.
Next action
Make the contact, booking, or purchase step clear, including what happens afterward.
Request The Message Leak Worksheet.
Your request goes to the Caboodle team. Please leave out private financial or customer records.
Choose what to change first.
Write a short explanation
Describe the service, customer, and next step in a few sentences.
Ask someone to repeat it
Have a person unfamiliar with the business explain what they understood.
Update the main touchpoints
Carry the approved wording into the website, proposals, and current campaigns.