The Pricing Leak
Competitive pricing is usually a polite phrase for underpricing. Most business owners are leaving 20 to 40 percent on the table and don’t know it. Find out what you should actually charge.
Your prices are probably wrong
Pricing low feels safe. It is the opposite of safe. Under-pricing attracts the worst customers, starves your margin, and signals doubt. The strongest businesses in every market price with confidence and keep the customers who match.
Typical underpricing in service businesses
How much your worst customers cost vs. your best
The share of your profit that comes from the top of your list
The Pricing Audit Worksheet
A fillable worksheet that exposes where you’re underpriced, where your margin is leaking, and what to test next. Plus a script for raising prices without losing your best customers.
We send it to your inbox. Unsubscribe in one click anytime.
What's inside
- A line-by-line audit of your top three services or products
- The four pricing tests that show you what the market will actually pay
- A price-raise script you can send to existing customers without panic
- A confidence checklist for the next time a prospect pushes back on a number
After you run the audit
Pick the smallest, safest test. Move one number five percent. Watch what happens.
The cheapest customers cost the most. The audit shows you who to thank, refer, and release.
Book a free call. We’ll review your numbers and give you a pricing read in thirty minutes.
Competitive pricing is expensive.
Your customers aren’t comparing your number to a spreadsheet. They’re comparing it to the feeling you gave them. Charge for the feeling.