Your worst customers are bleeding you
The 80/20 rule is brutal here. Twenty percent of your customers generate most of the profit. The bottom twenty generate most of the headaches, the refunds, and the team turnover. Most owners are afraid to fire anyone. The audit makes it obvious who to release.
Of customers drive 80% of profit
Time-cost of your bottom customers vs. your top ones
What it costs to refer a bad-fit customer to a competitor
The Top-20% Customer Audit
A fillable scorecard that ranks every customer on profit, ease, fit, and growth potential, then tells you exactly who to invest in and who to let go.
We send it to your inbox. Unsubscribe in one click anytime.
What's inside
- A four-axis grading scale every customer gets ranked against
- A profitability calculator that accounts for the hidden time costs
- A script for releasing a customer without burning the relationship
- An ideal-customer profile builder so the next ones fit better
After you run the audit
Find five things your best customers love. Do more of them. Tell them you noticed.
Hand them off to a competitor. Most will thank you. The rest leave on their own.
Book a free call. We’ll review your customer mix and tell you who’s quietly costing you the most.
You can't grow on bad customers.
More of the wrong kind makes you smaller, not bigger. The audit puts the right customers in front of you and the wrong ones behind you.