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Google Tag Manager

Make website measurement easier to manage and inspect.

Caboodle organizes Google Tag Manager around a documented set of events, triggers, and approved tools. We clean up the deployment approach, test the container, and define a change process so future tracking work has a reliable starting point.
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See what's included
Google Tag Manager scope
  • Tag inventory
  • Container setup
  • Event requirements
  • Tag configuration
  • Trigger and variable setup

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What's included

Give every tag a reason and a trigger.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Tag inventory. Review existing website tags, embedded scripts, business owners, and measurement purposes.
  • Container setup. Configure the agreed container, access, workspaces, and installation method.
  • Event requirements. Define the data and website signals needed to trigger the approved tags.
  • Tag configuration. Set up the scoped templates or approved custom tags with clear names and settings.
  • Trigger and variable setup. Configure supported page, interaction, and data-layer rules for the agreed measurement plan.
  • Consent integration. Connect the approved consent signals to tag behavior within the selected tools' capabilities.
  • Preview testing. Inspect when tags fire, the values they receive, duplication, and unintended collection.
  • Release documentation. Record the approved version, testing evidence, rollback approach, and future change responsibilities.
How this works

Four steps from the first review to handoff.

Phase 1

Inventory the tracking needs

Identify the tools and events that should be managed through the container.
Phase 2

Build the configuration

Create the agreed tags, triggers, variables, and consent-related controls.
Phase 3

Test before release

Use representative website journeys to inspect firing behavior and event values.
Phase 4

Publish and document

Release the approved container version and hand over the change and rollback process.
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Let's talk shop

Bring tracking changes under a clear process.

Share the website and the tools you need to connect. We will define the container setup and testing plan.
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