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Social media

Keep your business present and recognizable.

Caboodle plans and manages organic social content around the work you do, the people you serve, and the questions customers ask. A clear calendar, approval process, and response plan help your channels stay current.
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See what's included
Social media scope
  • Channel assessment
  • Content themes
  • Publishing calendar
  • Copy and graphics
  • Approval workflow

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What's included

Give every post a place in the plan.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Channel assessment. Review the active profiles, audience fit, account access, and current publishing habits.
  • Content themes. Choose recurring topics that explain your services, answer questions, and show relevant business activity.
  • Publishing calendar. Schedule formats and topics around available material, campaign dates, and review capacity.
  • Copy and graphics. Prepare agreed post copy and branded creative for the channels included in the engagement.
  • Approval workflow. Set review deadlines, decision owners, and a process for changes before posts are scheduled.
  • Profile upkeep. Keep agreed profile details, business links, and key information aligned with the website.
  • Response routing. Define which comments and messages receive routine replies and which require your team's attention.
  • Performance review. Review reach, engagement, useful clicks, and recurring questions to improve the next calendar.
How this works

Four steps from the first review to handoff.

Phase 1

Set the channel priorities

Choose where to focus and agree on the publishing cadence, content inputs, and response boundaries.
Phase 2

Build the first calendar

Gather source material and develop posts that reflect the business’s actual work and customer needs.
Phase 3

Approve and publish

Run the agreed review process, schedule approved posts, and check their published presentation.
Phase 4

Review and refresh

Use performance and customer questions to refine themes, formats, and upcoming content.
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Let's talk shop

Make your social channels feel current.

Show us the profiles you use and the material you already have. We will build a manageable publishing plan.
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