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Content marketing

Give customers useful answers before they ask for a quote.

Caboodle builds a content plan around the questions, comparisons, and decisions your customers face. We connect website content, email, social posts, and sales materials so each piece has an audience, a purpose, and a place to be used.
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Content marketing scope
  • Audience discovery
  • Content inventory
  • Message priorities
  • Channel roles
  • Editorial calendar

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What's included

Turn customer questions into a working content plan.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Audience discovery. Document the decisions, objections, and information needs of the customers you want to reach.
  • Content inventory. Review existing articles, service pages, videos, emails, and sales materials for gaps and reuse.
  • Message priorities. Set the topics and explanations that connect your services to specific customer problems.
  • Channel roles. Decide how the website, email, social channels, and sales conversations will use the content.
  • Editorial calendar. Plan topics, formats, owners, deadlines, and distribution around realistic production capacity.
  • Content briefs. Define the intended reader, key points, supporting evidence, and next action for priority pieces.
  • Repurposing plan. Map how a substantial piece can become useful shorter assets without repeating it everywhere.
  • Measurement framework. Choose indicators of useful engagement and customer action, then set a review schedule.
How this works

Four steps from the first review to handoff.

Phase 1

Learn the buying questions

Gather customer-facing input and review the materials people currently use to evaluate your business.
Phase 2

Define the content roles

Assign topics and formats to the moments where customers need more confidence or clarity.
Phase 3

Build the production plan

Create the calendar and initial briefs, with review responsibilities and distribution steps attached.
Phase 4

Review what gets used

Assess performance and feedback, then adjust priorities toward the materials customers and staff find useful.
Related services

Connect the campaign to the rest of the customer journey.

Audience targeting

Advanced Audience Targeting

Plan geographic, contextual, first-party, visitation-based, and business-audience targeting around your offer and campaign goals.

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Marketing

Billboards

We plan static and digital billboard placements around real travel patterns, market geography, message clarity, and campaign timing. Out-of-home works when the viewer can understand the message in a few seconds.

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Marketing

Broadcast Radio

We plan local radio buys with station schedules, dayparts, host reads, and production that match your market. Radio creates repeated exposure during commutes, errands, and workdays.

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Marketing

Broadcast TV

We plan traditional broadcast television buys with local network stations, ratings data, and negotiated schedules. Television remains useful when a market needs repeated reach and a clear local message.

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Marketing

Connected TV

Plan streaming TV advertising around your audience, service area, video creative, and available placements.

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Conversion optimization

Conversion Rate Optimization

Find friction in your website's forms, pages, and checkout. Caboodle plans focused improvements and tests around meaningful customer actions.

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Let's talk shop

Make your expertise easier to find and use.

Share your services, customer questions, and existing materials. We will build a practical content plan around them.
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