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Retargeting

Give interested visitors a reason to come back.

Someone who looked at your services may still be comparing options. Caboodle plans retargeting around the pages they visited, the action they took, and a useful next step, with audience eligibility and privacy choices built into the setup.
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See what's included
Retargeting scope
  • Audience plan
  • Tracking review
  • Conversion exclusions
  • Creative development
  • Destination review

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What's included

A return visit starts with a relevant message.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Audience plan. Define useful visitor groups, lookback periods, and the actions that qualify someone for each group.
  • Tracking review. Check the site's events and consent settings before creating platform audiences.
  • Conversion exclusions. Exclude completed actions where appropriate so customers do not keep seeing acquisition messages.
  • Creative development. Prepare messages that answer common objections and give visitors a specific reason to return.
  • Destination review. Match each ad to a page that continues the conversation started on the first visit.
  • Delivery controls. Set budgets, geography, placements, and available frequency controls around the campaign's role.
  • Event testing. Test audience signals and conversion events before making budget decisions from the reports.
  • Campaign review. Review audience size, repeat exposure, spend, and attributed actions to guide the next changes.
How this works

Four steps from the first review to handoff.

Phase 1

Map the return journey

Review important pages and conversion paths, then decide which visitor groups merit a follow-up message.
Phase 2

Build audiences and creative

Configure eligible audiences, exclusions, and ads that match each group’s next decision.
Phase 3

Launch with checks

Start within agreed budgets and inspect event collection, ad destinations, audience eligibility, and delivery.
Phase 4

Refine the sequence

Adjust messages, lookback periods, and spend as the campaign produces enough evidence to evaluate.
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Let's talk shop

Make the next visit more useful.

Bring your website, main offer, and current campaigns. We will identify where a follow-up message belongs.
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