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Marketing

Follow relevant audiences with display ads built for action.

We use StackAdapt programmatic display to buy relevant inventory in real time, apply contextual and audience signals, and reconnect with website visitors. Every campaign starts with a defined business purpose.
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See what's included
StackAdapt programmatic display
  • Real-time bidding
  • Contextual targeting
  • Audience targeting
  • Website retargeting
  • Display creative

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What's included

A programmatic display plan with audiences, context, creative, and control.

Programmatic buying can reach people across the web while keeping geography, content context, audience, and frequency in view.
  • . Campaign strategy: Set the audience, goal, markets, offer, creative needs, and media role.
  • . StackAdapt setup: Configure the buying platform, account structure, campaign settings, and reporting.
  • . Contextual targeting: Place ads beside content categories and topics relevant to your service or product.
  • . Audience targeting: Use available demographic, interest, behavior, and custom audience signals.
  • . Website retargeting: Reconnect with visitors who viewed priority pages or took a partial action.
  • . Creative development: Create standard display units with clear copy, visuals, and a direct destination.
  • . Inventory controls: Apply brand-safety, publisher, geography, device, and frequency settings.
  • . Conversion tracking: Measure visits, calls, form submissions, and other defined actions.
  • . Optimization and reporting: Review placements, audiences, creative, cost, and customer actions each month.
How this works

Four phases turn programmatic reach into a controlled display campaign.

Phase 1

Define the audience

Set priority markets, context, audience signals, exclusions, and the action that matters.
Phase 2

Build the campaign

Prepare display creative, tracking, retargeting pools, inventory controls, and budget pacing.
Phase 3

Launch and inspect

Check delivery, placements, audience size, frequency, and conversion paths.
Phase 4

Optimize the buy

Shift spend away from weak placements and toward stronger audiences and creative.
Related services

The work that turns display exposure into a useful next step.

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Billboards

We plan static and digital billboard placements around real travel patterns, market geography, message clarity, and campaign timing. Out-of-home works when the viewer can understand the message in a few seconds.

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Broadcast Radio

We plan local radio buys with station schedules, dayparts, host reads, and production that match your market. Radio creates repeated exposure during commutes, errands, and workdays.

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Broadcast TV

We plan traditional broadcast television buys with local network stations, ratings data, and negotiated schedules. Television remains useful when a market needs repeated reach and a clear local message.

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Connected TV

Plan streaming TV advertising around your audience, service area, video creative, and available placements.

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Content marketing

Content Marketing Strategy

Create a content marketing plan around customer questions, campaign goals, and distribution across your website, email, social channels, and sales materials.

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Conversion optimization

Conversion Rate Optimization

Find friction in your website's forms, pages, and checkout. Caboodle plans focused improvements and tests around meaningful customer actions.

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Let's talk shop

Make your display budget answer to a clear audience and action.

Book a call to discuss your market, creative, website audiences, and media goals.
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