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Marketing

Make every media dollar work together toward the same result.

We build multi-channel media plans that assign each paid channel a clear job, set a practical budget, and connect reporting to business priorities. The result is a coordinated plan rather than disconnected placements.
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See what's included
A coordinated media plan
  • Channel roles
  • Budget allocation
  • Audience mapping
  • Flight planning
  • Integrated measurement
  • Vendor coordination

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What's included

Every essential for a media plan that coordinates channels around a business goal.

The plan brings paid search, social, video, audio, print, local media, and measurement into one operating picture.
  • . Business goal alignment: Define the revenue, booked-job, traffic, awareness, or market objective the plan must support.
  • . Audience mapping: Document priority customers, service areas, decision moments, and useful media signals.
  • . Channel role design: Give each channel a clear role based on how and when it can influence action.
  • . Budget allocation: Distribute spend across channels, markets, campaign phases, and testing priorities.
  • . Media calendar: Build a calendar around seasonality, promotions, events, sales capacity, and production deadlines.
  • . Creative requirements: Identify the video, audio, display, print, and landing-page assets the plan requires.
  • . Vendor coordination: Manage proposals, rates, terms, deadlines, and placement instructions across media partners.
  • . Measurement plan: Define conversion actions, call tracking, attribution inputs, and reporting views.
  • . Flight management: Monitor pacing, budget, launches, and media delivery throughout the schedule.
  • . Integrated reporting: Report channel activity together so the next allocation decision is easier.
How this works

Four phases turn a business objective into a coordinated media plan.

Phase 1

Set the business objective

Clarify what needs to change, which markets matter, and the capacity available for new work.
Phase 2

Build the media mix

Map audiences, assign channel roles, create the budget, and establish the calendar.
Phase 3

Activate the plan

Coordinate creative, vendors, tracking, and launch dates across all selected placements.
Phase 4

Manage and reallocate

Review delivery and response together, then move future dollars toward the strongest opportunities.
Related services

The channels a coordinated media plan can bring into focus.

Marketing

Billboards

We plan static and digital billboard placements around real travel patterns, market geography, message clarity, and campaign timing. Out-of-home works when the viewer can understand the message in a few seconds.

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Marketing

Broadcast Radio

We plan local radio buys with station schedules, dayparts, host reads, and production that match your market. Radio creates repeated exposure during commutes, errands, and workdays.

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Marketing

Broadcast TV

We plan traditional broadcast television buys with local network stations, ratings data, and negotiated schedules. Television remains useful when a market needs repeated reach and a clear local message.

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Marketing

Connected TV

Plan streaming TV advertising around your audience, service area, video creative, and available placements.

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Content marketing

Content Marketing Strategy

Create a content marketing plan around customer questions, campaign goals, and distribution across your website, email, social channels, and sales materials.

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Conversion optimization

Conversion Rate Optimization

Find friction in your website's forms, pages, and checkout. Caboodle plans focused improvements and tests around meaningful customer actions.

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Let's talk shop

Give every media dollar a defined role in your next growth plan.

Book a call to review your markets, goals, budget, seasonality, and current media mix.
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