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Audience targeting

Reach relevant audiences by location, context, and buying signals.

We combine appropriate audience and placement options to reach people who are more likely to need your product or service. The plan can draw on geography, relevant content, permitted customer data, business attributes, and real-world visitation patterns.
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See what's included
Advanced Audience Targeting scope
  • Geofencing
  • Contextual targeting
  • Customer audiences
  • Visitation audiences
  • Account targeting

Availability depends on the channel, audience size, consent, data permissions, and campaign category. Sensitive locations and prohibited audience categories are excluded.

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What's included

Choose the signals that make sense for your customers.

Targeting is selected for the business goal and checked against platform policies, privacy requirements, and available reach.
  • Geographic and proximity targeting. Define countries, regions, cities, postal codes, or supported geofences around relevant business locations.
  • Visitation-based audiences. Where permitted, build audiences from visits to relevant stores, venues, or competitor locations, with approved lookback windows and minimum audience thresholds.
  • Contextual and keyword targeting. Place ads alongside relevant page topics, content categories, and phrases, with exclusions for unsuitable contexts.
  • Customer-list audiences. Use first-party customer data only where the business has the necessary rights and the selected platform supports the intended use.
  • Website and engagement retargeting. Reconnect with eligible website visitors or ad viewers using approved tracking, consent, exclusions, and frequency settings.
  • Business and account targeting. Use available company, industry, company-size, and professional-role signals to support business-to-business campaigns.
  • Audience expansion and device planning. Evaluate supported lookalike or expansion options and device delivery without promising to identify or reach every individual.
  • Placement controls and measurement. Review publisher lists, inventory, delivery frequency, and customer actions so targeting can be adjusted using campaign results.
How this works

Build a targeting plan you can review and measure.

Phase 1

Define the customer

Identify the offer, buying context, service area, and measurable action.
Phase 2

Check the available audiences

Review permissions, platform rules, audience size, and practical reach.
Phase 3

Build and launch

Configure the approved segments, placements, exclusions, and tracking.
Phase 4

Compare and refine

Review delivery and customer actions, then adjust the audience mix and budget.
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Let's talk it through

Talk through who you need to reach.

Bring your service area, customer profile, and campaign goals. We will review suitable targeting options.
Book a diagnostic call
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