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Marketing

Put your offer in trusted local voices and daily routines.

We plan local radio buys with station schedules, dayparts, host reads, and production that match your market. Radio creates repeated exposure during commutes, errands, and workdays.
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See what's included
Local radio planning
  • Local stations
  • ROS schedules
  • Dayparted schedules
  • Host reads
  • Audio production

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What's included

A broadcast radio plan that gives your offer a useful place in the day.

Radio buys need a message listeners can understand once, remember later, and act on when they have a screen or phone nearby.
  • . Station assessment: Review local stations, formats, audience profiles, coverage, and available sponsorships.
  • . Schedule negotiation: Compare rates, negotiate ROS or dayparted schedules, and document added value.
  • . Daypart planning: Choose listening periods that align with your audience and the offer.
  • . Audio scriptwriting: Write concise scripts that state the service, proof point, offer, and next step.
  • . Host-read coordination: Prepare talking points and approvals for host-read placements where appropriate.
  • . Spot production: Record and produce final audio units in the station’s required formats.
  • . Schedule management: Confirm rotation, flight dates, traffic instructions, and station delivery.
  • . Post-buy review: Review affidavits, response signals, and the next schedule decision.
How this works

Four phases turn a local radio opportunity into repeated, useful exposure.

Phase 1

Choose stations and dayparts

Set the target audience, listening windows, stations, markets, and budget.
Phase 2

Build the message

Write the script, coordinate talent or host reads, and produce approved audio.
Phase 3

Traffic the schedule

Confirm placement instructions, deliver audio, and validate the station’s schedule.
Phase 4

Review the flight

Check delivery, response, market feedback, and the next rotation or offer.
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Let's talk shop

Put your local message in the radio routines people return to each day.

Book a call to review station options, audience, schedule, production, and budget.
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