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Marketing

Reach local households with television buys built around demand.

We plan traditional broadcast television buys with local network stations, ratings data, and negotiated schedules. Television remains useful when a market needs repeated reach and a clear local message.
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See what's included
Local broadcast planning
  • Local network stations
  • Rating-point negotiation
  • Daypart planning
  • Spot scheduling
  • Commercial coordination

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What's included

A local television buy that connects rating points to a practical business goal.

Broadcast TV requires careful market selection, sensible frequency, strong commercial creative, and a schedule that supports your season.
  • . Market assessment: Review local viewing markets, service area, seasonality, and campaign goals.
  • . Station negotiation: Request proposals and negotiate rating points, rates, added value, and scheduling terms.
  • . Daypart planning: Choose morning, daytime, early news, prime time, late news, or other relevant viewing periods.
  • . Commercial strategy: Plan the message, length, offer, visual proof, and call to action for the spot.
  • . Production coordination: Prepare, edit, approve, and deliver broadcast-ready commercial files.
  • . Schedule management: Confirm station orders, flight dates, rotation, and make-good requirements.
  • . Response tracking: Use calls, landing pages, direct URLs, and offer codes to observe response.
  • . Post-buy reporting: Review delivered ratings, schedule performance, response signals, and next decisions.
How this works

Four phases turn a local television opportunity into an accountable schedule.

Phase 1

Set the market and goal

Define the service area, customer profile, season, budget, and desired campaign role.
Phase 2

Negotiate the schedule

Compare station proposals, select dayparts, negotiate ratings, and secure the buy.
Phase 3

Prepare the commercial

Create or adapt the spot, approve the call to action, and deliver files to stations.
Phase 4

Verify and assess

Check affidavits, monitor response, review post-buy delivery, and plan the next flight.
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Let's talk shop

Plan a television buy that reaches the local households your business needs.

Book a call to discuss market coverage, commercial assets, seasonality, and broadcast budget.
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