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Marketing

Put your business on the biggest screen in the house.

We plan connected TV placements across streaming environments such as Roku, Hulu, Peacock, and YouTube TV. The work pairs television-quality video with audience and geography controls.
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See what's included
Streaming television reach
  • Roku
  • Hulu
  • Peacock
  • YouTube TV
  • Programmatic placement
  • Household targeting

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What's included

A connected TV plan with useful reach, careful placement, and clear measurement.

Streaming TV gives local and regional advertisers a way to buy video reach with more control than a traditional television schedule.
  • . Audience strategy: Define households by geography, interests, behaviors, and other available signals.
  • . Streaming inventory plan: Select relevant streaming environments and programmatic supply paths for your audience.
  • . Geographic targeting: Focus impressions on the markets where you can serve, sell, or build awareness.
  • . Video asset review: Prepare broadcast-quality spots in the correct lengths, aspect ratios, and specifications.
  • . Frequency planning: Set practical exposure levels that maintain presence without exhausting the audience.
  • . Campaign trafficking: Configure placements, targeting, budgets, pacing, and tracking before launch.
  • . Site visitor retargeting: Reconnect with priority website audiences through eligible connected TV inventory.
  • . Reporting and optimization: Review reach, frequency, completion, site activity, and placement performance.
How this works

Four phases put a connected TV buy on the screen with discipline.

Phase 1

Set audience priorities

Define service markets, household attributes, objectives, budget, and campaign timing.
Phase 2

Prepare inventory and creative

Select supply paths, review video files, establish frequency controls, and configure tracking.
Phase 3

Launch the buy

Release placements, inspect delivery by market and publisher, and confirm reporting.
Phase 4

Refine the schedule

Adjust inventory, geography, frequency, and budget based on campaign response.
Related services

The work that gives connected TV a stronger path beyond the screen.

Audience targeting

Advanced Audience Targeting

Plan geographic, contextual, first-party, visitation-based, and business-audience targeting around your offer and campaign goals.

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Marketing

Billboards

We plan static and digital billboard placements around real travel patterns, market geography, message clarity, and campaign timing. Out-of-home works when the viewer can understand the message in a few seconds.

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Marketing

Broadcast Radio

We plan local radio buys with station schedules, dayparts, host reads, and production that match your market. Radio creates repeated exposure during commutes, errands, and workdays.

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Marketing

Broadcast TV

We plan traditional broadcast television buys with local network stations, ratings data, and negotiated schedules. Television remains useful when a market needs repeated reach and a clear local message.

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Content marketing

Content Marketing Strategy

Create a content marketing plan around customer questions, campaign goals, and distribution across your website, email, social channels, and sales materials.

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Conversion optimization

Conversion Rate Optimization

Find friction in your website's forms, pages, and checkout. Caboodle plans focused improvements and tests around meaningful customer actions.

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Let's talk shop

Bring your next television buy into the streaming homes you care about.

Book a call to discuss your market, video assets, audience, and media budget.
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