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Marketing

Earn attention that moves viewers toward your next customer.

We build TikTok campaigns around short-form videos made for the platform. The creative has to feel at home in the feed before it can earn the right to ask for action.
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See what's included
Built for the TikTok feed
  • Short-form video
  • Native creator style
  • Hook testing
  • Spark Ads
  • Website retargeting

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What's included

Every essential for TikTok Ads that fit the platform and your offer.

TikTok rewards a strong opening, a useful message, and a creative process that keeps producing fresh ideas.
  • . Creative discovery: Identify audience tensions, product moments, and practical hooks for short-form video.
  • . Platform-native concepts: Write concepts that use TikTok pacing, framing, captions, and viewer expectations.
  • . Video production planning: Plan shot lists, creators, locations, product moments, and edit requirements.
  • . Campaign architecture: Set objectives, audiences, placements, budgets, and conversion events.
  • . Spark Ads support: Use eligible organic posts as paid units when the creator relationship and permissions allow it.
  • . Audience targeting: Build interest, behavior, custom, lookalike, and retargeting groups around your goals.
  • . Website retargeting: Reconnect with people who watched, clicked, or visited key pages.
  • . Creative testing: Test hooks, first frames, captions, offers, calls to action, and video lengths.
  • . Conversion tracking: Verify website events so campaign decisions reflect real actions.
  • . Weekly optimization: Refresh creative, adjust audience settings, and move budget toward stronger videos.
How this works

Four phases give TikTok creative the room to earn attention and improve.

Phase 1

Find the right hooks

Study your offer, audience, existing content, and customer questions to define video angles.
Phase 2

Produce native creative

Build a first set of videos designed for TikTok rather than repurposed from another channel.
Phase 3

Launch and learn

Run controlled tests across audiences and creative variants while validating measurement.
Phase 4

Refresh and scale

Keep new creative moving into the account, expand winning audiences, and report the pattern.
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Let's talk shop

Bring the ideas your customers already respond to into the TikTok feed.

Book a call to talk through your offer, creative access, website, and campaign goals.
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