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Marketing

Capture search demand beyond Google at a lower cost.

We manage Microsoft Ads for businesses that want another path to people actively searching for their service. Bing, Yahoo, and DuckDuckGo can reach an older audience with less auction pressure.
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See what's included
Additional search reach
  • Bing search
  • Yahoo search
  • DuckDuckGo search
  • Lower auction pressure
  • Older audience reach

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What's included

A focused Microsoft Ads program for valuable search demand.

Microsoft Ads uses the same core discipline as paid search: relevant keywords, useful ads, clear tracking, and regular adjustment.
  • . Account audit: Review current campaigns, keyword coverage, budgets, and tracking before changes begin.
  • . Keyword mapping: Find search terms that match your services, locations, and commercial intent.
  • . Search campaign build: Create campaigns, ad groups, ads, extensions, budgets, and location settings.
  • . Import review: Assess Google Ads imports carefully so Microsoft campaigns fit the platform and budget.
  • . Audience targeting: Apply in-market, remarketing, demographic, and LinkedIn-profile signals where useful.
  • . Negative keyword management: Block irrelevant searches that consume budget without producing useful actions.
  • . Conversion tracking: Confirm calls, forms, booked jobs, and other priority actions are recorded accurately.
  • . Bid and budget management: Adjust bids and budgets around search terms, locations, devices, and conversion quality.
  • . Monthly reporting: Show spend, search activity, customer actions, and the next priorities.
How this works

Four phases bring Microsoft Ads into your search program with control.

Phase 1

Audit search coverage

Review what Google and Microsoft already capture, then identify relevant gaps.
Phase 2

Build the account

Create campaigns, ads, extensions, conversion actions, and negative keyword controls.
Phase 3

Launch carefully

Start at a controlled budget and validate search queries, tracking, and delivery.
Phase 4

Optimize monthly

Refine bids, queries, ads, and budget allocation based on completed actions.
Related services

The work that makes Microsoft Ads part of a complete search plan.

Marketing

Billboards

We plan static and digital billboard placements around real travel patterns, market geography, message clarity, and campaign timing. Out-of-home works when the viewer can understand the message in a few seconds.

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Marketing

Broadcast Radio

We plan local radio buys with station schedules, dayparts, host reads, and production that match your market. Radio creates repeated exposure during commutes, errands, and workdays.

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Marketing

Broadcast TV

We plan traditional broadcast television buys with local network stations, ratings data, and negotiated schedules. Television remains useful when a market needs repeated reach and a clear local message.

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Marketing

Connected TV

Plan streaming TV advertising around your audience, service area, video creative, and available placements.

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Content marketing

Content Marketing Strategy

Create a content marketing plan around customer questions, campaign goals, and distribution across your website, email, social channels, and sales materials.

Open →
Conversion optimization

Conversion Rate Optimization

Find friction in your website's forms, pages, and checkout. Caboodle plans focused improvements and tests around meaningful customer actions.

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Let's talk shop

Find the search demand your Google Ads program does not reach.

Book a call to review your current coverage and whether Microsoft Ads belongs in the mix.
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Take the Leak Audit