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Logo design

Give the business a mark people can recognize.

Caboodle develops a logo around your business name, audience, and intended uses. We work through a defined concept and refinement process, then deliver the approved variations and files for practical use across digital and print materials.
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See what's included
Logo design scope
  • Design discovery
  • Creative direction
  • Concept development
  • Review and refinement
  • Logo variations

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What's included

Design the mark for the places it needs to appear.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Design discovery. Review the business, audience, positioning, existing materials, and intended applications.
  • Creative direction. Agree on the visual goals and reference context before concept development.
  • Concept development. Create the scoped set of logo directions with an explanation of the design choices.
  • Review and refinement. Develop the selected direction through the agreed feedback and revision rounds.
  • Logo variations. Prepare approved full-color, single-color, and layout variations suited to the intended uses.
  • Small-format checks. Review the mark at representative screen and print sizes to identify legibility problems.
  • Production files. Deliver the agreed vector and raster exports with a clear file-naming structure.
  • Usage handoff. Provide basic guidance on spacing, color use, backgrounds, and selecting the appropriate file.
How this works

Four steps from the first review to handoff.

Phase 1

Define the design brief

Agree on the audience, business context, visual direction, and key applications.
Phase 2

Explore the concepts

Develop the scoped design options and review them against the brief.
Phase 3

Refine the selected mark

Resolve the approved feedback and test the logo across representative uses.
Phase 4

Deliver the usable files

Prepare the final variations, exports, and basic usage guidance.
Related services

Carry the visual direction into the next customer touchpoint.

Brand identity

Brand Identity Design

Create practical brand guidelines for logo use, color, typography, imagery, and layouts so business materials stay consistent across channels.

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Build a mark the business can use consistently.

Bring the business name, audience, and current materials. We will define a focused logo-design scope.
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