caboodlelogo dark contour
Book a call
Brand identity

Make the business recognizable across its materials.

Caboodle defines a practical visual direction for the places customers encounter your business. We connect logo use, color, typography, imagery, and layout guidance, then document how your team should apply the approved choices.
Book a call
See what's included
Brand identity scope
  • Brand discovery
  • Visual audit
  • Logo-use direction
  • Color palette
  • Typography guidance

Get a free account check →

What's included

Turn visual decisions into guidance people can follow.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Brand discovery. Review the business positioning, audience, existing materials, and places the visual identity needs to work.
  • Visual audit. Identify inconsistencies and useful existing assets before deciding what to retain or change.
  • Logo-use direction. Define the approved logo variations and application rules, with new logo work scoped explicitly.
  • Color palette. Specify primary and supporting colors with intended uses and production values.
  • Typography guidance. Choose suitable type treatments and document hierarchy, usage, and licensing requirements.
  • Image and layout direction. Set practical guidance for photography, graphic treatment, spacing, and recurring layouts.
  • Application examples. Create the agreed examples or templates that show the direction on real business materials.
  • Guidelines handoff. Deliver the approved reference and explain how staff and vendors should apply it.
How this works

Four steps from the first review to handoff.

Phase 1

Audit the current presentation

Review where customers encounter the business and which inconsistencies create confusion.
Phase 2

Define the visual direction

Develop the color, type, image, and logo-use approach for approval.
Phase 3

Apply it to real materials

Test the direction on the scoped examples and refine the rules where needed.
Phase 4

Document and hand over

Prepare the guidance and explain how the team can maintain consistency.
Related services

Carry the visual direction into the next customer touchpoint.

Logo design

Logo Design

Develop a business logo through a clear brief, concept review, refinement, and delivery of practical digital and print variations.

Open →
Let's talk shop

Give every material a shared visual direction.

Share the logo and materials your team uses today. We will identify the guidance and examples you need.
Book a call
Explore Branding