caboodlelogo dark contour
Book a call
Fractional marketing leadership

Give marketing a clear direction and an accountable plan.

Caboodle provides a scoped marketing leadership engagement for businesses that need help setting priorities and coordinating execution. We connect strategy, budget decisions, team responsibilities, and performance reviews in a working management cadence.
Book a call
See what's included
Fractional marketing leadership scope
  • Leadership alignment
  • Marketing assessment
  • Priority roadmap
  • Budget guidance
  • Team coordination

Talk through your project →

What's included

Connect the strategy to the work being managed.

The final scope names the deliverables, dependencies, and review points before work begins. The work below provides the starting point for that discussion.
  • Leadership alignment. Clarify business objectives, decision authority, stakeholders, and the expectations of the engagement.
  • Marketing assessment. Review the current strategy, channels, resources, vendors, reporting, and operating gaps.
  • Priority roadmap. Set the near-term initiatives and dependencies that support the agreed business goals.
  • Budget guidance. Develop spending recommendations and trade-offs for approval by the business's decision-makers.
  • Team coordination. Clarify responsibilities, briefs, handoffs, and review expectations across the agreed participants.
  • Vendor coordination. Review scoped external work and help align deliverables with the marketing plan.
  • Performance reviews. Establish a regular review of agreed indicators, completed work, decisions, and corrective actions.
  • Leadership reporting. Summarize progress, open risks, resource needs, and recommendations for the business leadership team.
How this works

Four steps from the first review to handoff.

Phase 1

Agree on the mandate

Set the goals, authority boundaries, participants, and cadence for the engagement.
Phase 2

Establish the priorities

Review current marketing and define the roadmap, budget recommendations, and responsibilities.
Phase 3

Coordinate the work

Run the agreed planning and review process with the internal team and participating vendors.
Phase 4

Review and adjust

Use performance and business changes to update priorities and surface decisions for leadership.
Related services

Turn the recommendation into a practical next step.

Automation strategy

Business Automation Consulting

Identify useful automation opportunities through process mapping, exception analysis, integration review, prioritization, and a practical implementation brief.

Open →
Marketing strategy

Marketing Strategy Consulting

Build a focused marketing plan with audience and offer review, channel priorities, budget considerations, measurement, and a practical action roadmap.

Open →
Technology strategy

Technology Strategy Consulting

Review business technology, dependencies, costs, and operating needs to build a prioritized roadmap for systems, integrations, and vendor decisions.

Open →
Let's talk shop

Give the marketing plan a consistent owner.

Tell us where direction, coordination, or decision-making is missing. We will define the leadership scope your business needs.
Book a call
Explore Consulting