Check access and indexability
Google’s SEO Starter Guide explains that search engines need access to important page resources and content. Review errors, blocking rules, and indexing instructions when important pages are missing.
Begin with the affected URL and the behavior you can reproduce. A useful issue report names the page, the observed problem, and the intended result.
Review URLs and duplicate content
Canonical URLs, redirects, and descriptive internal links help organize content and preferred destinations, as described in Google’s guidance.
Check that important links reach their final destinations and that equivalent pages have a deliberate handling strategy. Avoid making broad URL changes without a migration plan.
Verify generated output
Review page titles, descriptions, headings, structured content, and sitemap entries from the rendered site. A field filled in the editor may still be connected to the wrong template setting.
Test representative pages from each template and any unusual cases. Confirm that the visible content and generated metadata describe the same page.
Connect fixes to evidence
Prioritize issues by the pages affected, the importance of those pages, and the confidence in the diagnosis. Keep a record of changes and verification.
Technical fixes make content easier to access and interpret. They should be evaluated alongside the usefulness of the content and the customer path, without promising a particular ranking.