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Exploring the latest in marketing trends, from compelling visuals to pioneering thought leadership, here’s a look at what’s capturing our attention and shaping the future.

WayBack Machine’s Data Breach: The Internet Unarchived

In an alarming development for digital preservationists and internet historians alike, the Internet Archive—home to the indispensable Wayback Machine—has encountered a severe security incident. This event has sent shockwaves through the tech community and raised pressing questions about the vulnerability of our digital heritage.

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PayPal CashBack Mastercard Discontinued: What It Means for Businesses

In an unexpected move, PayPal and Mastercard have announced the discontinuation of the PayPal CashBack Mastercard. This decision, effective September 23, 2024, has left many cardholders searching for alternatives to replace the card's unique benefits.

Secure Your Analytics Data Before It’s Gone

You might’ve seen Google’s announcement yesterday morning. Come July 1, 2024, all Universal Analytics data will vanish. It’s not just numbers we’re losing; it’s your journey, your growth, and your hard-earned insights.

The TikTok Tug-of-War: The Fight Over America’s Favorite App

Recently, the House voted in a surprisingly bipartisan manner to potentially ban TikTok unless it cuts ties with its Chinese parent company, ByteDance. We at Caboodle Media have been keeping a keen eye on the developments. Why, you ask? Well, if TikTok's on the auction block, we might just be interested in making a bid. ?

The 2024 marketing landscape

Discover the transformative changes happening in the marketing world as AI and machine learning revolutionize customer engagement and advertising strategies, leading to personalized and efficient campaigns.

B2B marketing for high-value conversions

Discover why many businesses overlook conversion value, learn how to determine CLV, and avoid common pitfalls when measuring conversions. Read now!