Most sales happen on the seventh touch
Eighty percent of sales need at least five follow-ups. The average salesperson stops at two. The gap between those numbers is your follow-up leak. The fix isn’t harder selling. It’s lighter, smarter touches over a longer arc.
Of sales require at least five follow-ups
Of salespeople quit after one no
Average sales cycle for high-ticket B2B
The Stay-Front-of-Mind Playbook
A swipe file of remembered-by moments. Not a cadence. Not a sequence. A menu of light, helpful touches you can borrow from to stay top of mind without bugging anyone.
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What's inside
- Twenty real examples from real businesses (the leftover materials drop-off, the Thanksgiving pies, the project-finished check-in)
- The four buckets every touch should fall into: helpful, memorable, honest, or human
- A simple log so you remember who you touched and when
- Three scripts for the calls and texts that feel like a friend, not a follow-up
After you build your playbook
Don’t try to build a full cadence. Pick one thing you can do for every customer this month.
If the touch isn’t useful, memorable, or human, it’s noise. Cut it.
Book a free call. We’ll show you the touches our long-tail customers remember years later.
The follow-up doesn't have to feel like a follow-up.
The garage door company that leaves the leftover material on the porch. The contractor who calls six months later just to check the roof held up. That’s the leak you’re plugging.