That deal isn't dead. You just stopped showing up.
You quoted them last month. They said they’d think about it. You assumed they went with someone else.
Most of them didn’t. Most of them got busy. Their spouse asked a question. Work blew up. The dog got sick. Life happened, and your quote moved down the priority stack.
They are not avoiding you. They forgot.
This is the Follow-Up Leak. Money you’ve already half-earned, walking away because you stopped at touch one when two would have closed the deal.
Difference between a 15% and 25% close rate on 60 quotes a month at $3K each.
Annual value of one extra follow-up touch on existing pipeline.
Number of thoughtful follow-ups that actually move the needle. Not five. Not twelve.
Christine's admissions team launched three new degree programs from existing prospects.
Christine ran admissions at a health sciences college in the Southeast. The strategy was simple. Answer the phone when it rings. That was it.
Prospective students visited info sessions. Left with brochures. Never heard from anyone again. Christine’s team assumed they enrolled somewhere else.
We added one thing. Web forms with counselor photos directly on the form. Name. Face. Title. Routed to specific counselors. A multi-channel sequence through the full decision timeline, which for grad school is six months to two years.
Enrollment grew so much that the college funded and launched three new advanced degree programs from existing demand.
Same prospects. Same college. Same market. The team just finished the conversation.
Christine’s full sequence and the four-step cadence are in Chapter 5.
Free · $1,288 value
The Follow-Up Leak Audit
A fillable PDF that calculates your pipeline value at 15% vs. 25% close rate, plus the verbatim two-touch cadence that pulls deals back from the dead.
- The Pipeline Value Calculator (value $497)
- The Two-Touch Cadence (Day 0, Day 1-2, Day 7 optional, verbatim) (value $297)
- The Leave-Behind Strategy (fridge magnets, double-sided service sheet) (value $297)
- The CRM Sequence Blueprint (value $197)
PDF in your inbox in 60 seconds. Two-touch sequence built in one afternoon. Lift on next month’s pipeline measurable.
What's inside the audit
- The pipeline math: what your current close rate costs you vs. what one extra thoughtful touch is worth
- The full two-touch cadence (Day 0 quote, Day 1-2 follow-up, Day 7 optional close) with verbatim language
- The leave-behind strategy that turns business cards into year-long reminders
- The CRM sequence blueprint you can wire up in any tool you already own
- The reason 5-to-12 touches is a sales-book myth for service businesses and what actually works
"I don't want to bother them."
You won’t. You’ll remind them.
The people who didn’t respond to your first follow-up are not hiding from you. They got busy. Their kid got sick. Their boss dumped a project on their desk. They forgot.
One light touch later, half of them respond. Of those, a quarter book the job.
Bothering customers is calling them five times in a week. Not following up is leaving money on the table because you assumed they were avoiding you.
They forgot. You showed up. Now you have the work.
What to do after the audit lands
Build the two-touch sequence this week.
Day 0 quote. Day 1-2 light check-in. Day 7 optional close. Wire it up in your CRM or your calendar. Most owners can do it in an afternoon.
Try Dash Dolphin free for 14 days.
The first touch matters most. Form comes in, text hits your phone in seconds, you respond warm. Then the cadence handles the rest. 60-day guarantee.
Book a free 15-minute leak call.
Walk through your pipeline with us. We’ll show you exactly where you’re stopping the conversation and what one more touch is worth.
Your quoted jobs are already half-earned. Go finish the conversation.
Every quote you sent that never closed is sitting in someone’s life waiting for you to show up. The audit shows you which ones to chase and exactly what to say. Run it before the next batch of quotes goes out.