Conversion improvement or conversion rate optimization is one of the most overlooked and under-utilized website improvement methods.
It takes a lot of hard work, to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”
Steve Jobs – Apple
Website Usability Improvement is the idea of making a website easy to use and navigate for the end users. Think about the websites you love. We usually love them because things are simple to find… so simple that we didn’t have to think too much. Simple is not a bad thing; it’s actually a best practice.
Use A/B and multivariate testing are used to determine which versions of a landing page lead to more online conversions.
As a data-driven company, we make recommendations for your website according to the data
This is where we use A/B Tests. This allows us to test out new ideas against the current version of your website and use the data to give you an educated recommendation.
Using Google Experiments, our team can create different versions of a landing page and test them against each other with a set goal in mind. In many instances, we have found that a simple change can yield big results in conversion rates.
Companies who are constantly testing and analyzing their website are able to create more quality leads with the same amount of traffic. Another way of saying it, they have found that they can create more quality and higher quantity leads with the same amount of advertising dollars.
Interested but don’t know where to start? Contact Us
A website’s usability lies at the core of our integrated search marketing campaigns. We understand that providing the end users with a clear path to convert into a lead is key in overall website success.