A new feature in SEM, tCPA uses a running average cost per conversion to optimize bidding for results. We understand the machine learning implications during the learning period and optimizations.
DSA campaigns do not use keywords and instead rely on a data field or web crawler to populate the headline and landing page. This type of algorithm-driven bidding is complex. Done right it can be one of the biggest drivers of conversions and optimization.
Audience targeting has become an effective strategy in SEM. To get the best performance, target audiences need to be grouped with other tools to get the best outcomes.
Intent driven advertising based on keywords to drive conversions and revenue
Intent-driven advertising for retailers and e- commerce brands to drive sales & revenue
Visually driven ads based on contextual/affinity targeting to drive awareness and reach