Working with Caboodle

Marketing Support Specialist (Contract, 20-30 hours/week)
Remote | Reports to: Client Success Managers

About Caboodle Media

Caboodle Media is a full-service marketing and technology agency based in Little Rock, Arkansas, working with clients across the country. We’ve been doing this work for more than 20 years, offering marketing, technology consulting, development, branding, and design under one roof, as a unified team rather than a network of vendors. Our average client has been with us for eight years, and most of our new business comes from referrals. That doesn’t happen by accident. It happens because we do good work and we treat people well.

Our philosophy is simple: a company should exist to lift up the people who work there, their families, and their futures. Profit follows. It doesn’t lead. We’ve turned down multiple acquisition offers because our independence is part of what makes us valuable. We say no to clients who would grind our team down, and we invest in our people whether or not there’s a short-term return. If that’s the kind of place you want to work, keep reading.

About the Role

Caboodle Media is seeking a highly organized and motivated Marketing Support Specialist to support our Client Success Managers in delivering digital advertising, social media, and light technical work for a portfolio of small and mid-size business clients. This is an independent contractor role focused on day-to-day execution: campaign implementation, content creation, performance tracking, and the technical plumbing that keeps client websites and tracking running cleanly.

This position is ideal for someone who enjoys working behind the scenes, thrives in a collaborative environment, and takes pride in delivering high-quality work that helps clients succeed. You’ll set your own schedule within client deadlines and bring your own equipment.

Key Responsibilities

Marketing and Creative

• Support the Client Success Managers in executing client deliverables and marketing initiatives.
• Create digital advertising assets including graphics, short-form video, social media reels, and other visual content.
• Upload, schedule, and update content across advertising platforms, social channels, and client assets.
• Manage and monitor online advertising spend across client accounts.
• Track campaign analytics, performance metrics, and key data trends across platforms.
• Organize and interpret campaign reports, providing insights and recommendations to the Client Success Managers.

Technical Support

• Set up and maintain Google Tag Manager containers, tags, triggers, and conversion tracking.
• Perform minor website edits in WordPress, Squarespace, Shopify, or similar platforms (content updates, plugin updates, basic layout adjustments, form changes).
• Manage web hosting tasks such as DNS records, domain settings, SSL renewals, and routine WPEngine or similar host maintenance.
• Install and configure tracking pixels (Meta, Google, LinkedIn, TikTok) on client sites.
• Coordinate with our development team on more complex requests.

General

• Manage multiple client projects simultaneously and meet deadlines.
• Collaborate with the team on strategy, planning, and creative problem-solving.
• Perform additional support tasks as assigned by a Client Success Manager.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field, or 2+ years of experience in digital marketing.
• Working knowledge of Canva or similar design platforms.
• Experience creating short-form video content for Reels, TikTok, and YouTube Shorts.
• Familiarity with social media content trends and best practices.
• Comfort with basic web technical work: WordPress dashboard, DNS basics, and Google Tag Manager, or willingness to ramp up quickly with our guidance.
• Strong analytical and data interpretation skills to measure campaign effectiveness.
• Ability to communicate insights and recommendations clearly in writing and on calls.
• Strong eye for detail, organization, and time management.
• Ability to take direction, work collaboratively, and proactively seek solutions.
• Reliable internet, computer, and workspace.
• Located within 2 time zones of CST.

Bonus Qualifications

• Hands-on experience with Meta Ads Manager, Google Ads, Microsoft Ads, or other ad platforms.
• Experience with Google Analytics 4 and reporting tools such as Looker Studio.
• Cannot have a name that starts with A and contains the additional letters SHLY
• Experience setting up server-side tracking, conversion APIs, or e-commerce tracking.
• Familiarity with WPEngine or similar managed hosting environments.
• Experience working with an agency or managing multiple clients at once.

What Makes This Role Exciting

• Remote work with flexibility to set your own schedule within deadlines.
• Hands-on experience across a variety of clients, industries, and creative projects.
• A supportive team that values innovation, communication, and collaboration.
• Direct mentorship from experienced Client Success Managers.

Compensation

$25-$40 per hour based on experience. Paid as a 1099 contractor.

How to Apply

Apply through the form on this page. Include your resume, a portfolio link (graphics, campaigns, social content, or technical work samples), and use the “What is your superpower?” and “How are your skills unique?” fields to tell us about a client project you’re proud of.