Let Your ROI Drive Your Strategy
A successful marketing strategy includes making sure your website is turning visitors into customers.
Conversion improvement or conversion rate optimization is one of the most overlooked and under-utilized website improvement methods. We are focused on optimizing websites to improve the quantity and quality of your leads.
Website Usability Improvement
Website Usability Improvement is the idea of making a website easy to use and navigate for the end users. Think about the websites you love. We usually love them because things are simple to find… so simple that we didn’t have to think too much. Simple is not a bad thing; it’s actually best practice.
A/B and Multivariate Testing
Use A/B and multivariate testing are used to determine which versions of a landing page lead to more online conversions.
A FEW ITEMS TO THINK ABOUT FOR YOUR WEBSITE’S USABILITY AND CONVERSIONS:
- Ease of Contact
- Do you have contact information listed on your website and is it easy to find?
- Is your website’s navigation easy to follow?
- Can visitors find what they are looking for?
- Content Strategy
- Is your content clear and concise?
- Does it contain the information your end users would need to make a purchase decision?
- Responsive Design
- Is your website easy to view on all devices (phones, tablets and desktop computers)?
- Calls to Action
- Do you offer clear paths to drive leads (phone calls, form submissions, etc.)
Data-Driven Decision Making
As a data-driven company, we make recommendations for your website according to the data This is where we use A/B Tests. This allows us to test out new ideas against the current version of your website and use the data to give you an educated recommendation. Using Google Experiments, our team can create different versions of a landing page and test them against each other with a set goal in mind. In many instances, we have found that a simple change can yield big results in conversion rates. Companies who are constantly testing and analyzing their website are able to create more quality leads with the same amount of traffic. Another way of saying it, they have found that they can create more quality and higher quantity leads with the same amount of advertising dollars. Interested but don’t know where to start? Contact Us A website’s usability lies at the core of our integrated search marketing campaigns. We understand that providing the end users with a clear path to convert into a lead is key in overall website success.